Doza
Bruch restaurant based in Novi Sad
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Doza is a restaurant that needed a complete brand, from logo to menu. We created the identity and the menu design so the brand looks the part in person and online.
Services
Branding
UI & UX Design
Industry
Hospitality
Date
August 2025
The challenge
Doza had the restaurant but not the brand. There was the space, the food, and the idea, but no identity to tie it together: no proper logo, no consistent look, and no menu designed to match.
For a restaurant, that is a real gap. The brand is part of the experience. It is on the sign, the menu, the packaging, and increasingly on the website, where people decide whether to come in at all. A restaurant that looks unconsidered online struggles to feel worth the visit.
Doza wanted three things specifically: a brand presence, a logo, and a menu they could show on their site.
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The Solution
We built a full identity. At the center is a clean wordmark and a logo mark that work together, set in a warm palette built around natural greens that feels fresh without trying too hard. The type pairs an elegant display face with a simple, readable body face, so headlines feel special and everything else stays clear.
Then we designed the menu itself, not just the words but the layout and feel, so it carries the brand and is ready to show on the website as well as on the table. We also handled the everyday collateral a restaurant needs, from cards to packaging to signage, so the brand is consistent everywhere a guest sees it.
The result
Doza had the restaurant but not the brand. There was the space, the food, and the idea, but no identity to tie it together: no proper logo, no consistent look, and no menu designed to match.
For a restaurant, that is a real gap. The brand is part of the experience. It is on the sign, the menu, the packaging, and increasingly on the website, where people decide whether to come in at all. A restaurant that looks unconsidered online struggles to feel worth the visit.
Doza wanted three things specifically: a brand presence, a logo, and a menu they could show on their site.
.avif)
The takeaway
For a restaurant, the brand is more than a logo. Tie the identity, the menu, and the collateral together, and the whole experience feels intentional, on the table and on the screen.
